Reason #4,627

This morning in an article featured in USA Today, Apple CEO Steve Jobs was quoted as saying this in response to a question about what he would say to people who bought the iPhone early on "That's technology," Jobs responded. "If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology."

By 2pm his tune had changed a little. In an open letter to Apple customers, Jobs said this..."Even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these. Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned."

This is why I love Apple. You gotta take care of your base...your most faithful. If you lose them what do you have?

Personally I was not expecting any sort of rebate. I was not mad at all. But after the rebate I was ecstatic. Read a great quate in an article about this...

The real mark of a genius isn't that they don't make mistakes -- it's how they recover when they do. That'll preach.